ACOMAG presents the logo of the “Traditional Italian Artisan Gelato” project, conceived, developed, and promoted exclusively by ACOMAG. It is a graphic identity designed to represent clearly and recognizably a product that is part of our country’s cultural, technical, and gastronomic heritage.
The design stems from the combination of the initials G (Gelato) and A (Artigianale):
the curves of the “G” recall the roundness of a scoop, while the lines of the “A” outline the profile of the cone, a symbol of artisanal craftsmanship.
The green and red colours evoke Made in Italy as a seal of quality, while the soft, dynamic lines suggest the freshness and excellence of freshly churned gelato.
This logo represents the first step in a broader project aimed at defining and enhancing the concept of Italian Traditional Artisan Gelato, strengthening its recognition both in Italy and abroad.
A shared identity for a recognised excellence.
The proposal:
- defines the product, not the profession
- introduces guiding production criteria
- distinguishes artisan gelato from industrial gelato
- represents a first shared document between ACOMAG and UIF members
- aims to involve the entire supply chain
- looks toward possible future legislative recognition
Within this context comes the new project logo, a visual symbol of identity, quality, and Italian tradition.
Without a definition:
- it is not possible to objectively distinguish artisan gelato from industrial gelato
- production standards cannot be proposed in foreign markets
- a path toward institutional recognition cannot be initiated
- a strong category identity cannot be built
The new project logo thus becomes the visual symbol of this journey: identity, quality, and supply-chain responsibility.
A first step toward possible legislative recognition and, in the longer term, toward a strong and structured identifying mark for Italian Traditional Artisan Gelato worldwide.
